FROM THE TEAM
Thoughts from South of the Border
My wife has recently started a Radiology Fellowship in San Diego. So, besides an opportunity to spend time in one of the most ideal climates in North America, I have also had the opportunity to become better acquainted with some of the American philosophies on prescription drug use and management.
The first thing I really noticed was the pervasiveness of direct-to-consumer advertising. I was well aware of its constant presence on US television stations, but I didn't appreciate the degree it occurred through other venues. On our first weekend, we spend Saturday morning at nearby La Jolla beach, where we were quickly accosted by a 20-something year old woman pitching the newest birth control pill, Seasonique™. There was an entire troop of these representatives out on the beach targeting women aged 13 to 35, handing out pamphlets and coupons for samples if it was prescribed by their physicians. Needless to say, I found it somewhat disconcerting to see prescription medications being hocked along side beach towels and boogie boards on the boardwalk.
Another notable experience was a conversation I had with the leasing manager of the apartment complex my wife and I moved into. The complex is the property of a large company which owns and manages a number of resorts, apartments, offices and recreational facilities in California. When I explained what I did and the company I worked with in Canada, he proceeded to tell me that their company had recently undergone some "upgrades" to their healthcare benefits program. One of the notable changes was the shift from a 3-tier to a 5-tier drug plan. Their new plan expanded their access to some newer drugs in the 5th tier (with a high co-pay), but also lowered the co-pay for generic drugs in the 1st tier. Beyond this, he mentioned a large expansion in wellness programs and other preventative strategies that were available to him.
Thinking about these two separate experiences, I was struck by the polarized nature of the system in the United States. On the one hand, you have the extreme commercialization of drug use and on the other, you have the very rational drug use polices of their corporate plan sponsors. If you then consider the Canadian system, you basically see moderation in both these areas. We have laws against direct-to-consumer advertising which limits commercialization of healthcare to some extent. However, we also have corporate benefits philosophies and structures that in general do not implement strategies for rational drug use. For example, only a relatively modest percentage of Canadian plan sponsors even have generic substitution policies in place, let alone fully managed formularies. I believe it is worthwhile to look towards the United States, both for things we should and should not do to rationalize drug use in Canada.
To pass along any comments on Cubic Health Monthly, or to see back issues of our publication, please visit our website at http://www.cubichealth.ca.
Sincerely,

Kyle MacNair
Vice President, Clinical
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