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Why have ASO plans become commodities?
Benefits Canada (October 2009)
It is amazing to see how many products and services have been commoditized over the past 10 to 15 years as access to the internet has evolved. While it is easy to understand the commoditization of flights or hotel bookings that are discreet transactions that often don’t exceed a few hundred dollars, it is fascinating to see how administrative services only (ASO) plans have become so universally viewed as a commodity—at least from the standpoint of extended health benefits— when there is so much flowing through these plans annually, and so much at stake. Download PDF
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